Looking back with Nate Lammons for Fathers Day
Father’s Day is always a special day for us as it is for many. Along with many of you, I...
Courtside
Running premiere USTA tournaments in Atlanta – an interview with Turhan Burne
Tournaments are the staple of USTA tennis. Many players start the tournament circuit at a young age and continue throughout...
SP '22 PAINTING THE COURTS
Our Spring '22 "Painting the Courts" capsule includes a mix of premium cotton Off-Court tees, hoodies and shorts with tennis-inspired artwork....
Pursue your "gold ball" trophy dreams
Winning a gold ball is recognized from 12 and unders to 90 and overs as the most coveted prize in...
Sustainability update
Last fall, we wrote about sustainability in tennis, and how to play tennis more sustainably. We are also committed to...
Launching pro athlete sponsorship program with Nate Lammons
We are launching our first athlete sponsorship program for professional tennis players with the participation of our first sponsored player,...
SP '22 LOOKBOOK
Our Spring '22 collection includes a mix of performance and hybrid tennis styles designed for transitional weather. New quarter zips, joggers,...
Warm-up routines to maximize your performance
Warm-up is misunderstood by tennis players at all levels. It’s much more than getting loose. It’s a time to align...
SU '21 LAUNCH LOOKBOOK
Our SU21 collections are designed with Summer tennis in mind, with whites, light blues and faded natural colors that look...
The USTA League National Championships - competitive and fun
In April 2021, Ari Byer, a contractor from Beverly Hills, Michigan, sent a crucial email. It wasn’t for work. It...
Income realities of the pro tour (Part 1)
Turning pro in tennis is unlike any other sport. There are no contracts for having potential. No farm system in...
Making it at the US Open
For American tennis hopefuls it takes blood, sweat, tears - and plenty of money. For American tennis aspirants all dreams...
Sportsmanship never goes out of style
Tennis players take pride in their games. Big serves, flashy footwork, a wicked backhand slice, but at crunch time our...
Play tennis more sustainably
According to figures from the International Tennis Federation, approximately 87 million tennis players take to the courts each year to...
Sitting down with Aleks Kovacevic - what it takes to get to the NCAA championships
Blood, sweat, tears and tennis. The rise-and-grind mentality. This is not your typical college experience. Not even close. Each year...
Why do tennis players wear white?
The origins of tennis can be traced all the way back to a 12th century French handball game called Jeu...
Sigrún origins – a new brand for today’s tennis player
Welcome everyone and thank you to all who are reading this – we appreciate all of your support and are...