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Father’s Day is always a special day for us as it is for many. Along with many of you, I learned how to play from my father growing up. As we celebrate Father’s Day, we sat down with Nate Lammons,...
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Tournaments are the staple of USTA tennis. Many players start the tournament circuit at a young age and continue throughout their careers. Countless parents take time out of their busy schedules to trek kids across city and state lines for...
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Winning a gold ball is recognized from 12 and unders to 90 and overs as the most coveted prize in USTA tennis – one awarded a few times a year to the effective national champion. For juniors, it can often...
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Last fall, we wrote about sustainability in tennis, and how to play tennis more sustainably.  We are also committed to doing things sustainably ourselves as a brand.  In light of Earth Day, we wanted to give you an update on...
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We are launching our first athlete sponsorship program for professional tennis players with the participation of our first sponsored player, Nate Lammons. The program supports ranked ATP players with a multi-faceted approach that allows them to focus on their playing...
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Warm-up is misunderstood by tennis players at all levels. It’s much more than getting loose. It’s a time to align habits, clear your mind, and maximize performance. That’s why pros and college teams take warmup so seriously. And there’s a...
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In April 2021, Ari Byer, a contractor from Beverly Hills, Michigan, sent a crucial email. It wasn’t for work. It wasn’t to please cancel his subscription. It was to his tennis team. At Franklin Athletic Club in Michigan. To remind...
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Turning pro in tennis is unlike any other sport. There are no contracts for having potential. No farm system in which to develop. No Arena League if things don’t work out. When tennis players go pro, they do it on...
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For American tennis hopefuls it takes blood, sweat, tears - and plenty of money. For American tennis aspirants all dreams point east. The sprawling grounds of the Billie Jean King National Tennis Center in Queens, N.Y. are, without a doubt,...
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Tennis players take pride in their games. Big serves, flashy footwork, a wicked backhand slice, but at crunch time our sportsmanship says more about our character than our shots. How we conduct ourselves on court can make a lasting impression...
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According to figures from the International Tennis Federation, approximately 87 million tennis players take to the courts each year to chase the fuzzy yellow ball. Whether you are an elite player, a weekend warrior, a 5.5 or a 2.0, we...
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Blood, sweat, tears and tennis. The rise-and-grind mentality. This is not your typical college experience. Not even close. Each year 64 ambitious men take their spot in the men’s singles draw at the NCAA D-1 championships, and proceed to battle...
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The origins of tennis can be traced all the way back to a 12th century French handball game called Jeu de Paume, also known as “Court Tennis”. Things moved at a snail’s pace from the onset—it took another four hundred...
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Welcome everyone and thank you to all who are reading this – we appreciate all of your support and are looking forward to more formally launching this summer with our first collections. As we get closer to launch, I wanted...
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