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In April 2021, Ari Byer, a contractor from Beverly Hills, Michigan, sent a crucial email. It wasn’t for work. It wasn’t to please cancel his subscription. It was to his tennis team. At Franklin Athletic Club in Michigan. To remind...
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Turning pro in tennis is unlike any other sport. There are no contracts for having potential. No farm system in which to develop. No Arena League if things don’t work out. When tennis players go pro, they do it on...
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For American tennis hopefuls it takes blood, sweat, tears - and plenty of money. For American tennis aspirants all dreams point east. The sprawling grounds of the Billie Jean King National Tennis Center in Queens, N.Y. are, without a doubt,...
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Tennis players take pride in their games. Big serves, flashy footwork, a wicked backhand slice, but at crunch time our sportsmanship says more about our character than our shots. How we conduct ourselves on court can make a lasting impression...
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According to figures from the International Tennis Federation, approximately 87 million tennis players take to the courts each year to chase the fuzzy yellow ball. Whether you are an elite player, a weekend warrior, a 5.5 or a 2.0, we...
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Blood, sweat, tears and tennis. The rise-and-grind mentality. This is not your typical college experience. Not even close. Each year 64 ambitious men take their spot in the men’s singles draw at the NCAA D-1 championships, and proceed to battle...
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The origins of tennis can be traced all the way back to a 12th century French handball game called Jeu de Paume, also known as “Court Tennis”. Things moved at a snail’s pace from the onset—it took another four hundred...
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Welcome everyone and thank you to all who are reading this – we appreciate all of your support and are looking forward to more formally launching this summer with our first collections. As we get closer to launch, I wanted...
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