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With the summer heat kicking into full gear, we asked Alex Lawson, a Sigrún ATP doubles player, for a few tips on the best ways to beat the heat and humidity, and really get the most out of yourself on...
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With Father’s Day around the corner, we sat down with legendary ATP coach, and recent father, Phil Farmer, whose first son, Finn, was born on February 6 of this year. Phil has coached the likes of the Bryan brothers, Sam...
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We went to Los Angeles (and Joshua Tree specifically) for our SS23 photoshoot, which featured standout players Peter Makk and Patrick Zahraj from another great college tennis rivalry – USC and UCLA. The two schools have 37 national championships between...
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As we put this together for our annual review, we’ve been reflecting on what we’ve been able to do and what more we can do as a tennis apparel brand. We’re focused on making quality products that people want to...
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College tennis is possibly the most exciting and unique form of high-level tennis and the most visible level played as a team. It brings to the notoriously individual sport another element of passion, intensity, camaraderie and of course, rivalry. Now...
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Discovered at a local clinic in Yaounde, Cameroon, hitting with – not a racket – but a wooden board, an 11-year-old is handpicked by Arthur Ashe, whisked to one of France’s finest tennis academies, and launched to a career of...
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Father’s Day is always a special day for us as it is for many. Along with many of you, I learned how to play from my father growing up. As we celebrate Father’s Day, we sat down with Nate Lammons,...
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Tournaments are the staple of USTA tennis. Many players start the tournament circuit at a young age and continue throughout their careers. Countless parents take time out of their busy schedules to trek kids across city and state lines for...
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Winning a gold ball is recognized from 12 and unders to 90 and overs as the most coveted prize in USTA tennis – one awarded a few times a year to the effective national champion. For juniors, it can often...
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Last fall, we wrote about sustainability in tennis, and how to play tennis more sustainably. We are also committed to doing things sustainably ourselves as a brand. In light of Earth Day, we wanted to give you an update on...
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We are launching our first athlete sponsorship program for professional tennis players with the participation of our first sponsored player, Nate Lammons. The program supports ranked ATP players with a multi-faceted approach that allows them to focus on their playing...
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Warm-up is misunderstood by tennis players at all levels. It’s much more than getting loose. It’s a time to align habits, clear your mind, and maximize performance. That’s why pros and college teams take warmup so seriously. And there’s a...
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In April 2021, Ari Byer, a contractor from Beverly Hills, Michigan, sent a crucial email. It wasn’t for work. It wasn’t to please cancel his subscription. It was to his tennis team. At Franklin Athletic Club in Michigan. To remind...
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Turning pro in tennis is unlike any other sport. There are no contracts for having potential. No farm system in which to develop. No Arena League if things don’t work out. When tennis players go pro, they do it on...
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